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Stepping up for Safe Streets on Road Safety Week 2019

/Road Safety
William Blankson

This week (18-24 November 2019) is UK Road Safety Week. This annual Road Safety event is the biggest in the UK and was founded by Brake, the road safety charity, in 1997.

The aim of this important week is to promote life-saving messages to schools, organisations and communities to help improve the safety of road users and reduce accidents. 

The theme for 2019 is ‘Step up for Safe Streets’ which focuses on the amazing design-led solutions that allow us to travel safely. 

As we are passionate about technology and innovations, we wholeheartedly join Brake in celebrating the proven solutions such as the evolution of safety technology in vehicles and reinforced speed limits that contribute to making our roads a safer place for everyone.

Did You Know

Every 24 seconds someone is killed on a road. More than 1.3 million people die on the World’s roads every year. Road crashes are the leading cause of death for young people aged 5-29.

Hard-hitting facts like these are devastating. MSS will be supporting Brake by sharing their messages and helping to raise awareness.

Speaking from Experience

William Blankson, MSS founder, shares his experience of how a road accident affected him and his family:

“I could be described as a ‘technical petrol head’.  I appreciate the ‘growl’ of a car, but I am, at heart, an engineer who is passionate about how it delivers, and can be enhanced from a high-spec technical aspect. Being a father of one driver and two soon-to-be drivers – I am all too aware of the responsibility that being behind the wheel brings, not only to yourself, but to others. I believe I am very road safety conscious, but the dangers were definitely brought home to me in the hardest way, when I got a call from my daughter to say she had been in a road accident; that is a moment when your heart stops.

Luckily, my daughter was unhurt and no one else was involved. It was a combination of weather and road conditions that was the cause. That call strengthened my resolve to have a product that promotes safety. I am proud that we have delivered that product, to work to enhance the braking and responsiveness of cars.

Brake is a vital charity, ensuring we keep aware, and alert to dangers on the road. I wish them a great week and hope many people will join us by supporting them on social media to help raise awareness.”

What can you do?

To help prevent devastating crashes, make our communities safer, and do your bit for the environment, Brake have put together 6 simple steps to follow:

  • Slow – limits are limits, not targets. Obey them.
  • Sober – not a drop, not a drag. Even small amounts of alcohol or drugs can affect your driving enough to cause an accident.
  • Secure – maintain your vehicle to keep yourself and others safe on the road.
  • Silent – drive smart. Don’t multitask at the wheel, put your phone out of sight and reach whilst driving.
  • Sharp – sharpen up. Did you know your eyesight can deteriorate significantly without you realising? It’s possible to lose 40% of your vision before noticing. 
  • Sustainable – Go eco to reduce emissions. 

You can find more advice here.

Step up for Safe Streets

Traffic rules are in place so all drivers can safely navigate our streets and motorways. If we promote the life-long effects a bad traffic collision can have on a person, both mentally and physically, it will better educate drivers and other road users alike to be safe whilst using the roads. 

Are you taking a proactive approach to improve road safety or educating others? Why not show us on social media by hashtagging #MSSRoadSafety – you may even get featured!

Get Involved

Do you want to get involved in Road Safety Week and show your support? To read more about the annual event or see how you can get involved, click here

If you wish to show your support by simply making a donation to Brake, click here. For every £1 donated, 81p will go towards supporting the bereaved or seriously injured. The remaining 19p will go towards raising vital funds for the future.

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