MSS Named Global Media Award Winner in Las Vegas

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2020 SEMA award

We have been recognised with a Global Media Award at this year’s Specialty Equipment Market Association (SEMA) Show in Las Vegas for our ‘Sport’ suspension solutions.

William Blankson, our MD and Head of Engineering, spoke of his pride at bringing the award home: “To have won this award when we were in the company of exhibitors such as Bilstein and FOX Suspension is an honour.

From day one we had a brilliant response from international distributors, resellers and dealerships who are interested in stocking our range of suspension kits”

Founded in 1963, SEMA is a trade association for the vehicle customisation industry. The Las Vegas, trade show, attracts around 150,000 visitors, including a huge contingent of international buyers. The Global Media Awards Program is recognition of companies that manufacture speciality equipment products and accessories that would have mass appeal to consumers in countries outside the United States. The products are voted on by a prestigious group of international journalists who serve as judges

William continues “Our full range is British engineered and we have patent’s pending on our triple stack spring technology, so can deliver improved performance, comfort and safety, within one product. That is a unique proposition in our marketplace and appeals to all car owners from sporty to SUV. We are pretty sure this helped the judges to make up their minds!”

“The idea of customisation and personalisation has been growing throughout the world,” said Linda Spencer, SEMA director of international and government relations. “Our goal is to have media experts from around the world determine which new products are likely to succeed in their home markets.

The event included around 30 judges from 22 countries. Each judge carefully reviewed and evaluated nearly 3,000 product entries. Selecting the products that they felt would resonate and appeal most to consumers in their home countries”

William Blankson adds “This international award is kudos to our team who work tirelessly to support our UK and Global reseller and distributor network, and the customers who believed in us from day one”.

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